CategoryThe 3 C’s

Using The 3 C’s Part 1


An important part of our success equation often has to do with becoming more market driven than product driven. I think many companies are founded on product or service ideas. A huge amount of time is put into developing a product or service that the creator believes in passionately. Unfortunately...

Using the 3 C’s Part 5: Going Further


Much of what I’ve been talking about may seem very general to some of you. And that’s one way of looking at it, but as I’ve said many times, I think of it as foundational. It’s the stuff you build your business (or personal life in some cases) on top of. These are reference points that you call up...

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