An important part of our success equation often has to do with becoming more market driven than product driven. I think many companies are founded on product or service ideas. A huge amount of time is put into developing a product or service that the creator believes in passionately. Unfortunately...
In the previous post, I talked briefly about something we use at GuitarPR in every aspect of anything that even resembles something having to do with marketing and sales. I’m talking about The 3 C’s. Like I said before, I don’t know that this is original to me, but it I do know that it works. And...
So, you should remember that in the previous posts, I’ve been talking briefly about the formula we use and encourage our GuitarPR clients to use anytime they’re dealing with anything having to do with marketing and sales. And once again to review, The 3 C’s are simply: Capture the Attention...
As a reminder… In the last post, I talked a little more about The 3 C’s, which you should now remember, are simply: Capture the Attention Convey the Message Compel the Action Previously, I talked specifically about the 2nd component, Convey the Message. I offered some minimal but important...
Much of what I’ve been talking about may seem very general to some of you. And that’s one way of looking at it, but as I’ve said many times, I think of it as foundational. It’s the stuff you build your business (or personal life in some cases) on top of. These are reference points that you call up...