CategoryThe Expectation Game

The Expectation Game Part 1


Now I’m going to go in a little different direction, although I have to tell you, this is still foundational stuff, so I’m only laying some ground work for this. By the way, even though I say I’m going in a different direction, please keep in mind – ALL of this is related. It’s all designed to work...

The Expectation Game Part 2


If you’ve been reading my work or listening to GBR podcasts, you’ll know that I’m big on creating strong foundations built on basic principles and utilizing simple, but powerful ideas. I previously talked about the Perils of the Expectation Game. And I said for me, there are two kinds, Primary...

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