CategoryThe Expectation Game

Now I’m going to go in a little different direction, although I have to tell you, this is still foundational stuff, so I’m only laying some ground work for this. By the way, even though I say I’m going in a different direction, please keep in mind – ALL of this is related. It’s all designed to work...

If you’ve been reading my work or listening to GBR podcasts, you’ll know that I’m big on creating strong foundations built on basic principles and utilizing simple, but powerful ideas. I previously talked about the Perils of the Expectation Game. And I said for me, there are two kinds, Primary...